RESEARCH

- Identify and meet stakeholders

- Review mission, vision and strategic goals

- Collect data

EVALUATION

- Review notes with management team

- Conduct SWOT analysis

- Assess brand strength

RECOMMENDATIONS

- Present recommendations

- Gain consensus

REFINEMENT

- Build plans based on recommendations

- Develop KPI’s for final plans

IMPLEMENTATION

- Establish project management office (PMO)

- Monitor implementation plans

RE-EVALUATE

- Study impact on business goals

- Revise and improve plan